Following proven and time-tested UX design best practices to create a good user experience (UX) is an important part of building an effective e-commerce website or app. From the first click on the homepage to the final order confirmation, UX is crucial at every stage of the customer journey. Ignoring recommended practices might hinder a seamless user experience and cost you sales.
In this blog post, we’ve compiled the top UX design best practices for you to apply while optimizing your e-commerce website or app.
10 Best UX Design Practices
- Have an Established UX Design Process
Your business can save time, effort, and resources by using a clear, standardized e-commerce UX design process.
The first step in the UX design process is to examine the entire user journey by carrying out thorough quantitative and qualitative research. The website or app is then designed and optimized by UX designers to give users a frictionless experience.
As you keep improving your site, you’ll go back and forth between each step in your iterative UX design cycle.
- Understand Your Users
You must have a thorough understanding of your users and always keep them in mind when developing a website or app to provide the perfect user experience. What do your products or services meet their needs? How do they feel at every contact point?
An excellent tool for helping you visualize the experience your potential consumers might have and understandably present your user research is a customer journey map.
- Have an Excellent Homepage
The UX design on your homepage is especially important because it’s usually where users will land first.
The homepage should make it clear to both new and returning users how to use the search bar, browse categories, or follow curated routes like new arrivals.
Your homepage must also differentiate itself from the competitors, establish credibility, and build trust.
- Make It Accessible
Everybody should be able to use good design, and that includes people who have hearing or vision disabilities. You can expand the audience that can interact with your product or website by adhering to accessibility guidelines in your UX practices.
In the end, it comes down to having empathy for your audience. Use online evaluation tools to assess the accessibility of your site as you create it. A list of changes you may make to increase your accessibility will be provided to you.
- Keep It Simple
Users assess your website’s UX immediately upon arrival. They will leave and visit another website if the one they’re on is difficult to read, use, or navigate.
Users can easily locate what they’re looking for and complete their tasks thanks to a simple UX design. To help customers get where they want to go, your design should use the simplest design, text, and actions possible.
Users can navigate your site more easily and quickly if it’s set up with a clear and consistent hierarchy. Users will go to a competitor’s search engine if they can’t locate what they’re looking for in your search bar.
- Keep It Consistent
One of the best UI/UX design practices is consistency. Consistency in design reduces misunderstanding, fosters trust, and strengthens your brand. Users will pick up on how to use your UI more quickly and be able to do their activities with less uncertainty and distraction when your UX design is consistent.
Consider these crucial components when incorporating this UX practice into your design:
- Visual consistency – This refers to the consistency of the fonts, colors, buttons, images, and other visual elements used throughout the design of your website or product.
- Functional consistency – Similar functions and controls operate in the same way across pages, even between products from the same brand, to ensure predictability and intuitive navigation.
- Voice and tone – Stick to a consistent voice and tone while communicating with your users via your product. This includes your error messages and the copy on your homepage.
- Recognizable patterns – Don’t create a new user experience with every UX design. Users will be accustomed to specific UX patterns across the digital environment, therefore consider incorporating these patterns into your design to provide a seamless user experience.
- Regular Usability Testing
It’s easier to uncover problems and reduce expenses for your development team when testing is done while planning and implementing best practices for the user experience into reality. This enhances overall UX, enabling you to release a polished website or app that offers a better user experience.
Consider A/B testing, heat mapping, and capturing real-time user feedback as they interact with your website or product. Then you can adjust accordingly and test again.
- Clear Navigation Tools
The way visitors navigate your site from page to page can be greatly affected by clear, consistent navigation. The top of the screen should have a sticky header, which is a navigation bar that remains in the same location from page to page.
Users have pre-established behaviors and expectations; therefore, they anticipate, among other things, a search bar at the top of your page, categorized drop-down menus that connect to landing sites, and a log-in button. Your visitors also anticipate finding corporate information, contact details, and connections to the career pages at the bottom of your page.
- Make It Responsive
Since mobile devices now account for more than half of all website traffic, responsive design is essential to ensuring that users have a positive experience on all devices.
Responsive design can be displayed well on all screens, and they load more rapidly. Additionally, they have better search engine rankings, which can increase traffic and conversions.
- Use Filters to Enhance Product Listing
Users are less likely to make purchases from you if your website or app doesn’t allow them to filter product lists, so they only view the items they’re interested in. Make sure to have an option for filtering products.
Looking to enhance user experience and streamline your web development process? Don’t miss out on the opportunity to create remarkable digital experiences for your users – contact us today and let our experts help you implement these best practices and take your UX design to the next level!
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